The Colbert Report
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Notes:
30 secs: A ton of money is spent.
2:20: Super Pacs exist because the Supreme Court says Money = Speech
Stephen Colbert Introduces Frank Luntz: For help with crafting a message around this I went to America's foremost expert in helping people realize how they already feel... Meet Frank Luntz. This is the man that reframed the estate tax as the death tax & healthcare reform as Government takeover of healthcare{See Image below}...
30 secs: A ton of money is spent.
2:20: Super Pacs exist because the Supreme Court says Money = Speech
Stephen Colbert Introduces Frank Luntz: For help with crafting a message around this I went to America's foremost expert in helping people realize how they already feel... Meet Frank Luntz. This is the man that reframed the estate tax as the death tax & healthcare reform as Government takeover of healthcare{See Image below}...
Image Meaning: USA has a market based healthcare approach (good) made by crony capitalists (bad)... blocked by conservatives to win elections (worse)... willing to destroy the American economy to use the Southern Strategy to win elections (the worst)
Blog Post Related To Conservative Semantics: Summary of "Socialism", Keynesian Economics & "Road to Serfdom" (by F.A.Hayek) -
Blog Post Related To Conservative Semantics: Summary of "Socialism", Keynesian Economics & "Road to Serfdom" (by F.A.Hayek) -
Stephen Colbert's Introduction To Frank Luntz Continued: Now some critics have called Luntz a spin doctor who manipulates emotion but Luntz would reframe that Fox News Analyst
Notice how much simpler Frank Luntz explains it (that's how you know someone understands their material, i.e. ease of explaining/communicating it):
The Colbert Report
Get More: Colbert Report Full Episodes,Indecision Political Humor,Video Archive
How to handle an audience and appeal to their feelings:
1. Body language tips,
2. Handling audience tips,
3. Creating a more positive phrase for 'drilling for oil' became 'energy exploration'. (inaccuracy doesn't matter as long as there is a sliver of fact - KISS principle, i.e'. keep it simple stupid),
4. 'climate change' as opposed to 'global warming' (sounds less severe than it actually is)
5. 'simple truth' (i.e. the reframe here is: 'not a lie as it contains a sliver of fact'!),
6. 'you decide' to lock in the last manipulative phrase (most of the viewers decisions are based on the views of who they trust... even the books they read ),
7. 'buzz words' - words that people focus on opposed to facts,
8. Use 'simple truth' only once in a discussion or article ?,
9. If a politician is caught lying he/she should apologize 3 times, "I'm sorry, I made a mistake, forgive me" (to lie your way out)
10. Uses the sighing gesture in an interesting way... separating interview reality from fox news manipulations realities...
Going Deeper:
Your Subconscious Mind
What Is Hypnosis?
What Is Self-Hypnosis?
Hypnosis & NLP
Money, Love & Emotions
1. Body language tips,
2. Handling audience tips,
3. Creating a more positive phrase for 'drilling for oil' became 'energy exploration'. (inaccuracy doesn't matter as long as there is a sliver of fact - KISS principle, i.e'. keep it simple stupid),
4. 'climate change' as opposed to 'global warming' (sounds less severe than it actually is)
5. 'simple truth' (i.e. the reframe here is: 'not a lie as it contains a sliver of fact'!),
6. 'you decide' to lock in the last manipulative phrase (most of the viewers decisions are based on the views of who they trust... even the books they read ),
7. 'buzz words' - words that people focus on opposed to facts,
8. Use 'simple truth' only once in a discussion or article ?,
9. If a politician is caught lying he/she should apologize 3 times, "I'm sorry, I made a mistake, forgive me" (to lie your way out)
10. Uses the sighing gesture in an interesting way... separating interview reality from fox news manipulations realities...
Going Deeper:
Your Subconscious Mind
What Is Hypnosis?
What Is Self-Hypnosis?
Hypnosis & NLP
Money, Love & Emotions
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